Free SEO - Top 5 Search Engine Optimization Strategies to Promote Your Business
Search Engine Optimization (SEO) is the least you can do to promote your business website. However, good SEO services don't come cheap and cheap SEO services usually practice black hat SEO strategies that get excellent results in the short-term but risk your website's expulsion from Google, Bing, and other search engines. Small businesses with tight budgets find it difficult to hire professional SEO services and pay for popular keywords in a highly competitive environment.
Small businesses can take some steps to improve the organic ranking of their website. A great opportunity has opened up with Google's Universal Search concept that brings attention to videos, images, maps, etc. along with the natural search results. Other free of cost SEO strategies that can help your page ranking are:
1. Registering on Google Local Business Center
Google Local Business listings display your business for assorted keyword phrases in your local region, with your business name, a map with directions to your business and contact information. Use this option to promote your business irrespective of its being an e-commerce website or a brick-and-mortar establishment. Register your business address here and include relevant keywords in the listing title and description. The data is verified before your registration is approved. Encourage customers to post their review of your business in your local business listing and get links from other websites such as business directories, yellow pages, etc. Yahoo! Local offers similar features.
2. Registering on Google Product Search
Develop a product feed and include details such as description, price, specifications, benefits, and other product information. Include relevant keywords, brand name, and product name in the title and description of the product listing. If your product shows customer reviews, it looks more credible. Encourage buyers to leave reviews by offering discounts or similar incentives.
3. Using social media networking
Social media networking is the latest trend in marketing a business. As these websites attract communities of users, they are a suitable platform to start a discussion. Websites such as Facebook and Twitter can divert traffic to your website as trending topics often get picked up in search results.
4. Using multimedia
When customers type some phrase into a search box, they are usually looking for information. Multimedia such as video can answer this purpose. You must ensure the video title and description includes popular keywords to make the video come up in search results. Again, review and feedback helps. The more people link to the video or mark it as their favorite, higher will be your brand visibility.
5. Publishing articles on latest industry news
Websites such as Google News pick up articles on trending topics. Develop articles on relevant trending topics and include targeted keywords in the title. Quality content can get blogs and other websites to link to the news article.
These five tips should help small businesses jumpstart their SEO initiatives. Without basic SEO, a business website cannot attract prospects. Even if advertising your website is not your main objective, not optimizing it or using these simple tips is like wasting a great opportunity to get some free advertising.
About the Author:
Daljeet Sidhu is at TradeSeam B2B Marketplace. SEO Services blog. Search Engine Optimization quotes.
Article Marketing
4 people like this article
